December 8, 2008

[Editor’s Note: After returning from Seattle I mention how nice it is to be back in a familiar bed.]

—And it must also be nice to have a fierce but loyal dog in place at the side of the bed, ready to fight off any surprise incursions by psychopathic criminal home invaders.

“Oh yes, that is a particular comfort to me, knowing that your raging canines are just waiting to save me from harm.”

—You’re welcome.

“I didn’t actually thank you, yet.”

—I know, but I also know that you wanted to, but were still feeling a bit guilty for abandoning me for so long, so I went ahead and saved you the trouble of actually thanking me. Plus, you don’t have to thank me for making a thank you unnecessary. All in a day’s work for a fierce but loyal dog like me.

“Oooookay, I guess that’s settled.”

—And with a fierce but loyal dog in the house, everything is settled, all the time, no disruptions allowed, just fierce but loyal protection 24/7/364.

“What happens during the 365th day?”

—Oh, that’s my vacation, but don’t worry, fierce but loyal dogs don’t need a lot of vacation: our work is everything, we find contentment in the constant fierce but loyal service we provide around the clock.

“I take it fierce but loyal is your new motto or slogan or something.”

—Oh, you noticed? What do you think? I thought it was a solid foundation upon which to build a good campaign.


—Sure. Marketing, everything’s marketing these days, and I can’t be left behind.

“But what would you be marketing for: you already have a job.”

—Even when you’ve got a job, it’s necessary to reinforce your brand, keep it before the eyes of the public, don’t let it get forgotten.

“Wouldn’t want folks to forget all that fierce loyalty, I guess.”

—You guess right: “Lewis, fierce but loyal.” I still think there needs to be a second phrase, though, a tag line of some sort.

“How about: . . . fierce but loyal and eager for a biscuit?”

—I’m not sure why I ever was hoping you’d return from Seattle.

“Fierce but loyal with a black belt in napping?”